Tag Archives: Testing

Simplicity as an Outcome of Thinking

Simplicity as an Outcome of Thinking

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The concept of simple is all around us – the rise of Apple means that our exposure to a beautiful design ethic is ever-increasing. A lot of companies want to take a shortcut to compelling design by imitating Apple, but there’s a great quote from Steve Jobs on the reason that’s hard to do: ‘When […]

But how do you *know*?

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The case for (and against) testability There’s an old saying in the ad world, attributed to John Wanamaker: ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half’. Designing systems can feel a lot like this – agonising for hours over which features people will find valuable, which […]

The Problem with Solutions

The Problem with Solutions

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In the race for progress, we often rush for the first solution that presents itself, and rarely spend enough time thinking about the problem itself. Charles Kettering – a man who counted the electric motor, automobile paint, the modern fridge, and the first aerial missile among his inventions –  said ‘a problem well-defined is a […]