Tag Archives: Thinking

Simplicity as an Outcome of Thinking

Simplicity as an Outcome of Thinking

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The concept of simple is all around us – the rise of Apple means that our exposure to a beautiful design ethic is ever-increasing. A lot of companies want to take a shortcut to compelling design by imitating Apple, but there’s a great quote from Steve Jobs on the reason that’s hard to do: ‘When […]

My son at 2 years old, finding out how steering works.

Getting under the hood

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A lot of the web people I’ve met over the last couple of years (designers, developers, user experience people, content strategists, information architects, and so on) seem to love physical products, and not just the latest gadgets – at the upcoming Build 2012 conference for example, there are workshops in axe restoration and leather craft. […]

Signature focus

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The focus of signatories on a piece of work rises exponentially as the point of their signature approaches. We sometimes hear; ‘the boss doesn’t read anything until the last minute, and then he wants a load of changes.’ Its frustrating, but its also human nature – the busier we are, the thinner our attention is […]

The Evil of Mandatory Fields

The Evil of Mandatory Fields

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Forms are a vital part of an information business – they’re the primary way that organisations capture data about their users, and often the mechanism by which they understand what their own teams are doing. But, if they’re so useful, why is it that no-one likes them? I’ve been working with a large organisation in […]

Dark Matter, Part 2: Articles of Faith

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In the last Razor Cuts post, we wrote about the gaps in expectations – the dark matter between people – the place where unwelcome surprises lurk, but there is a better, nobler, side to the dark matter equation: Faith. Sometimes we work with people who naturally take responsibility, people who have the ability to imagine […]

Dark Matter: the unspoken meaning in what people say

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Dark matter is a theoretical concept in Physics, which arose from physicists being unable to account for the behaviour of stars and galaxies from the light, energy and mass that they could see. ‘There must be something else to explain it’ they thought, and so the theory of dark matter was born: a theory that […]

The Problem with Solutions

The Problem with Solutions

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In the race for progress, we often rush for the first solution that presents itself, and rarely spend enough time thinking about the problem itself. Charles Kettering – a man who counted the electric motor, automobile paint, the modern fridge, and the first aerial missile among his inventions –  said ‘a problem well-defined is a […]

Shared Language – the Key to the Kingdom

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‘I like it’, or more often; ‘I don’t like it’ – we hear these two phrases more than any others when we’re presenting solutions / proposals / ideas to colleagues, clients, and managers. But what does it mean? Even the famously creative and design-literate Steve Jobs was renowned for saying ‘I know it when I […]